Analyzing Social Media Posts and Customer Reviews by Topics: an Important Data-driven Marketing Tool that Helps Reveal Trends in Different Business Aspects
Social media posts and reviews from review sites like Yelp are an important and powerful marketing and feedback tool for businesses. They are readily available on the Internet and provide customers’ opinions on different aspects of restaurants, car mechanics, cinemas, IT consulting firms, mobile apps, Internet hosting companies and every other kind of business out …
